I was given the opportunity to rebrand a handmade jewelry and graphic frames business. My goal was to make the identity look fun yet sophisticated as well as to mirror the materials the owner, Betsy Kreilach, works with through textures. I am proud to say Betsy was not only very pleased with her packing designs and brand material but we developed a friendship throughout the process.
This resort wanted to rebrand themselves for a young and energetic audiences. I chose this warm color palette to invoke a sense of adventure and this is a place to experience life. Also used is a graphic of an individual diving into the water with a silhouette of mountains in the background as Punta Cana is located in the Dominican Republic and is bordering on the Caribbean Sea and Atlantic Ocean.
The Toy Zone is an establishment that caters to developing the young minds of children through puzzles and games dedicated to learning. This understand is where the puzzle piece for the logo developed. To make it more entertaining, I used these geometric shapes to create the text for the logo which makes it more playful as well as the bright color palette used.